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‘Mulan’ Was A Mild Disney+ Success

By George Robbins

As many people may have heard by now, Disney’s newest live-action remake for the movie ‘Mulan’ was pretty much a failure they will never live down. This mainly has to do with the various controversies surrounding the film and it has created plenty of heated discussions online. Among those controversies include ones regrading the cultural genocide currently going on in China, as well as the company’s poor attempts to appeal to Chinese audiences. It is no surprise that this is what they were trying to do, but the way they went about it just didn’t end up working out for them. In fact, it was so terrible that the movie underperformed spectacularly at the Chinese box office.

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‘Mulan’ is perhaps the most divisive movie which has recently released on the open market due to everything that is currently surrounding it. On top of this, it is overall going to be considered a failure of a movie because of how little it made back against its $200+ million budget it apparently had. Although the release for the film will always be plagued by what is currently going on in regards to the film, Disney+ actually ended up coming out ahead due to the movie’s release. This stems from the massive surge in new subscriptions and the even more massive surge in expenditures on the service after the film’s release. This actually might end up helping Disney+ in the long run.

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The fact remains that the Disney+ service is still relatively new and like every other streaming service, it functions based upon a monthly subscription fee. When ‘Mulan’ released, there was a 68% surge in Disney+ downloads which means that there was a massive increase in overall subscriptions so that people could see the movie. This is all well-and-good, but for those who noticed, ‘Hamilton’ had an over 70% surge after its release, but the difference is when the expenditures are added in. Unlike other films on the platform, since ‘Mulan’ was released straight to digital, there is a $30 premium to own the film on the service on top of the subscription fee. Even though the film did not do well overall, it proved that people would be willing to pay extra on Disney+ to see new films. This is an overall win for the service due to the release of ‘Mulan.’

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