Disney Is Now Focusing More on Streaming
By George Robbins
Disney has had a lot to think about over the course of almost this entire year thus far and they will only be continuing to deal with these things as time goes on. Right now, their biggest concern has been how they are actually going to continue making money while this pandemic continues onward. Truth be told, the pandemic is going to be something that will be ongoing for a very long time to come and it is dangerous for us to think otherwise. Many people, and companies, were hopeful that there would be some kind of quick resolution, or at the very least, a better contingency for the virus moving on. This has essentially become a debunked way of thinking and companies now have to change tactics.
Disney, like many other media companies, was trying for the longest time to just delay their releases and focus more heavily on getting them out in a proper way. This very quickly became impossible as they were inevitably forced to further delay the release of many of their films due to things beyond their control. Movie theaters reopened and now many have shut their doors again because no one is willing to go out to theaters and this caused companies to delay their films moving forward. Disney took this opportunity to explore an alternative means for making money while their theatrical releases were delayed. What they found out has apparently changed the way they are going to function moving forward.
Over the course of the past month or so they have been dealing with a variety of issues with the release of ‘Mulan’ being at the center of a couple. What they got out of the experience is the fact that they certainly have the wide-range capacity to make money through their streaming service which was proved upon the aforementioned movie’s release. This has made them expedite a process that they have apparently been willing to commit to for some time now. They, like most other companies, are moving away from the traditional movie theater and television style of releases and are moving more towards the streaming side of things. With this pandemic, they have decided to fast track that decision and they will now be trying hard to get things running better with streaming as their focus. This just goes to show how much media is changing.