Weather Channel To Launch Streaming Service in Late 2021
by Emily Nagle
Allen Media Group announced Wednesday that they will launch a new streaming service later this year.
The platform, which will be named Weather Channel Plus, plans to offer over 50 news and entertainment channels for only $4.99/month. It will be available on a wide variety of devices, from smart TVs and smart phones to game consoles and computers.
“The Weather Channel has been voted the most-trusted news brand in America for eleven consecutive years, and the fifth most-trusted brand in America overall,” Allen Media’s founder Byron Allen announced in a statement, “which makes it the perfect brand for a direct-to-consumer streaming platform. We’ve aggregated some of the best news and entertainment content while keeping it affordable and accessible at the same time. We are highly confident that consumers will enjoy The Weather Channel Plus streaming service for decades to come.”
Following a $3 million deal, The Weather Channel was acquired by Allen Media Group in 2018. Weather Channel Plus is expected to attain 30 million subscribers in its first five years on the market. News of the upcoming streamer comes at the same time other media companies are unveiling their own streaming outlets – Univision recently announced plans to launch a Spanish-language platform, while Fox plans to launch a streaming weather service called Fox Weather in the next few months.