‘The Croods 2’ Had A Pretty Strong Thanksgiving Weekend
By George Robbins
While normally a strong opening weekend for movies, Thanksgiving weekend worked a bit differently this year and there was nothing that could be done about it. The pandemic has strongly affected movie releases since it started back in March earlier this year which has led to countless films being pushed from this year’s roster or doing terribly at the box office. There are plenty of films that were meant to have released by now but many studios are not taking any risks and are now trying to get their films to release in timeframes where things will be better for release. There have been a couple of attempts by studios thus far to try and get people to go back out to the movies and this hasn’t stopped. Studios are trying to get people back out to theaters to the best of their abilities, but there is a limit to what they can do in the end.
The movie that was meant to be able to test the waters of the movie market was the movie ‘Tenet,’ but the only thing to end up happening was that the movie ended up being a failure in the end. While the movie ended up having a relatively strong opening weekend in both the international and domestic markets, it quickly started going downhill. This is what led many other studios to move all of their films out of this year’s time slots and push them into next year. The year has yet to end though, and many other films have still been slated for some kind of release from now until year’s end. This is why we are now seeing a situation where many films are releasing on digital after 17 days in theaters, or they are being released at the same time on both digital and in theaters.
Unfortunately, there weren’t really any options available for this past weekend that people were interested in going to see because studios don’t want to release their films. Among the movies that actually released was an animated movie called ‘The Croods: A New Age‘ which ended up taking home the award this past weekend of highest box office. Despite a long and rough development process, the sequel to 2013’s ‘The Croods’ finally managed to have its official release and it is somewhat paying off. While not having a traditionally strong opening weekend, the movie still managed to do fairly well in its own right. The movie was even on track to beat out ‘Tenet’ in its opening weekend box office which wasn’t really a small amount. What is really important moving forward is if the movie will continue to bring in money over the next few weekends, or will it end up like ‘Tenet.’