Dont Tell NetflixDont Tell Netflix

by Emily Nagle

Paramount+ is preparing to expand its appeal beyond the United States.

The recently rebranded version of CBS All Access is making plans to become bigger than the latter ever was. Shortly after their competitors WarnerMedia, Disney, and Discovery have unveiled larger content slates than ever before, ViacomCBS’s market for Paramount+ has been expanding since last month, rolling out to Latin America and Canada, with Australia, Europe, and New Zealand soon to come.

An estimated 350 million customers are expected to sign up for subscription-based streaming in the United States by 2024, but what about the rest of the planet? Kelly Day, president of streaming and COO of ViacomCBS Networks International, sees this as potential for the company. “We just look at it like this: There are seven and a half billion people outside the U.S.,” Day explained in an interview with Deadline. “By going into these markets, we have all this incredible opportunity to reach so many more viewers in so many different places.”

Paramount+ overseas will have a different catalogue than in the United States, featuring original shows (such as Kamp Koral, a spin-off of SpongeBob SquarePants) as well as programming from Showtime and CBS. The platform will also host regionally exclusive content, including Ib the Dog for the Nordics, while customers in Latin America can enjoy Acapulco Shore, Are You the One Brazil, and new, original programs Cecilia and The Envoys.

While Disney+, HBO Max, and Paramount+ are flourishing, they still have a long way to go before they’re at the top. Netflix has been at the top of the streaming hierarchy for years, reaching over 200 million subscribers last year. They, too, have content unique to the more than 130 countries it services, spending a whopping $20 billion on content yearly. With this to consider, Netflix’s status as the king of streaming services is one that’s tough to overthrow.