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‘Mulan’ Ain’t Doing So Hot

By George Robbins

Many films are currently working on getting things properly set up so that they can makes some kind of money moving forward. ‘Tenet‘ is probably the film that has been doing the best job adjusting as of late as it has made the most money out of every film which has had an authentic release. What I mean by this is simply that the movie has managed to have some kind of theatrical release involved in it in some way shape or form. Not many movies have been able to do this as they have either been pushed to some time later this year or some time next year, or they have done straight to digital. This makes it kind of difficult for them to make any kind of plans in which they can make a steady stream of income.

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Some movies have been doing their best to make due with the cards they have been dealt, but it is not an easy game to play at the moment. For instance, even though ‘Tenet’ has managed to make money with everything that is going on, they are still far under the amount they need just to break even. This just shows how much of an uphill battle there is for them to be able to have a successful launch and the same goes for all other movies. The movie which seems to be having the most unfortunate time of all right now is the movie ‘Mulan.’ The movie had a digital release on Disney+ for a $30 premium on top of the subscription fee and then it had a theatrical release this past weekend in China.

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The theatrical release in China is their way of making up for the fact that Disney+ does not have a foothold in China and movie theaters there are open in a larger capacity. This was meant to be their real way of making money off of the movie with everything going on in the world at the moment. It seems that things did not end up according to plan because the movie only ended up grossing $23 million in the Chinese movie market. It turns out that the buying option on Disney+ actually ended up raking in more over the previous weekend than the theatrical release did in China. Things are really not looking good for the live-action ‘Mulan‘ film and it is doubtful things will get better.

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