Dont Tell NetflixDont Tell Netflix

By George Robbins

May was a massive month for companies to move things forward and try and get their business back on track. A lot of different businesses that have been shut down due to the pandemic have been given the green light to start getting back to work to some degree. While a lot of companies are working towards simply getting back up to running speed again, there are some trying to move onward. Among those companies are the ones in the entertainment industry and they have been in a sort of precarious situation since this pandemic began. They haven’t been able to work on any productions or release any of the ones that they have been working on, leaving them with little to do. This is why Video on Demand, or VOD, has become so much more important for these companies than it was before.

VOD has made a lot of headway in the industry as of late due to the fact it is the best form of revenue for some of the bigger companies at the moment. With many people stuck at home with little to do, subscription services are doing very well at the moment. Most recently there was the launch of HBO’s premier service aptly named HBO Max. The new streaming service had its official launch by WarnerMedia on May 27th and is even starting to bolster its library of content. As of now, the service is already boasting a massive amount of content and is planning on massively increasing the amount of content available for the future.

The new streaming service will be adding in a large amount of programming within the next month alone ranging from classic titles to new HBO programming and even new Max Originals. Their already extensive library consists of thousands of hours of content and approximately 2000 films. It is clear they are doing their best to draw as much attention to this service as possible to make sure that they can continue to bring in new revenue. In order to make people interested to begin with, they already listed that they would naturally be putting their entire HBO catalog on the service. This is in addition to all of the new Max dedicated content that will be put up.

Their new content that they will be making available to the public moving forward is what is meant to entice people to subscribe to the service. Within the next few weeks alone, they will be trying to add in the newest titles to their repertoire in order to further increase interest and draw people in. It will be awhile before things in the outside world will be able to run smoothly again, and this is the perfect opportunity for them to launch their service. There is no doubt that they will be able to draw people in and they will certainly have a large number of subscribers due to both currently available content and content that has been announced for the future including things like the Snyder cut of ‘Justice League.’