‘Avatar 2’ Doesn’t Have the Same Edge That Its Predecessor Had
By George Robbins
I’m sure by now that just about everybody has seen ‘Avatar’ which was a phenomenon that nobody wanted to miss out on when it first released back in 2009. At the time, the movie was a technological marvel and it drew in crowds in droves to see the movie that everyone was talking about. The biggest selling point at the time for the movie was the fact that the 3-D technology that was used for the making of the film made viewing the movie an experience no one wanted to miss. It was a masterpiece of its time and it still kind of holds up today, its just that it doesn’t hold up as well. The movie industry moves quickly and even 10 years means nothing to them nowadays because technology is always vastly improving.
A lot of the time technology in the movie industry is what helps determine what films will actually end up making a decent amount of money when they come out. This results in movies going into what is essentially an arms race in order to try and beat out other films when it comes to tech. This is what happened with the original ‘Avatar’ because it was the pinnacle of movie tech at the time and the word of mouth from that alone made it popular enough to hold the top spot on the Box Office for 10 years. What really gave the movie its edge was the 3-D tech that made the film what it was and made people want to see it.
That 3-D technology that made the movie so popular actually helped make the film as much revenue as it did and it kicked off the age of 3-D in movie theaters. This made it possible for the movie to bring in approximately 80% of its revenue because it was just impressive in general and people were impressed with the 3-D. The upcoming ‘Avatar 2’ movie will not have the same edge as the first film though as 3-D films died out almost immediately after the first film released and over the past few years, there have been no films which actually use it anymore. This has essentially created insurmountable odds against the new film and its has given it a huge hurdle that it must overcome. We will just have to wait and see what happens when the film releases next December.