Regal Cinemas Will Reopen In California, New Jersey & Maryland Before ‘Tenet’s’ Release
By George Robbins
Movie theaters are now trying to get their footing back after having been closed since the middle of March. With absolutely no way of bringing in revenue without selling out seats to people, theaters have had to furlough and lay off employees until they could start making money again. With this in mind, theaters are just a bit happy now that they are able to open up their doors again and they can start making money once again. Whether they are able to actually make a decent chunk of change or not is still unfortunately determined by a few extraneous factors that they have to contend with. The biggest factors being the restrictions that are now in place.
One of the biggest restrictions that theaters are currently facing is the one which limits the number of people that are allowed to be in the theaters at once. This limited capacity ruling is one that has theaters doing their best to sell out every single ticket they conceivably can in order to make money. Thus we have theaters doing their best with what they have and making a lot less money than they normally would. This isn’t going to deter them though, so next they have to focus on being able to open everywhere they possibly can to offset the money lost from the limited capacity rules. Unfortunately, theater companies have not been given the greenlight in every possible region.
Theater chains have not only had to deal with restrictions on capacity but also restrictions on the number of theaters they have been able to reopen. Domestically, the limitations on where they could reopen their doors have been especially difficult to contend with. After a surge in new virus cases, state governments in a number of states have not allowed some public places to reopen yet. This has caused some distress for theaters, especially since new movies are actually starting to come out again. That is how the State of New Jersey ended up having a lawsuit put against it in order to allow theaters to reopen. This ended up not working out the way theater owners were hoping and the state declared that theaters would remain shut until further notice.
The movie ‘Tenet‘ just had its international release this past weekend which exceeded the expectations that people had for the film. Its box office returns ended up being higher than people originally anticipated and it is expected to do even better when it hits domestic markets this weekend. Theater companies therefore want to be able to open up everywhere they possibly can in order to cash in on the film’s release. Thus Regal Cinemas has chosen to reopen in California, New Jersey, and Maryland in order to get more revenue for the release of ‘Tenet’ in the United States. So now, the only thing they can do is wait to see whether they end up bringing in the amount of people they were hoping for.