‘Bloodshot’ Will Make a Return to Theaters
By George Robbins
Movie theaters have been in the hole ever since the start of the pandemic back in the middle of March. They haven’t really been drumming up any kind of business; mostly due to them being shut down in order to protect public health and safety. Even though the pandemic is still a very real threat, businesses were slowly given the green light to reopen their doors and let people in. This gave many businesses the push they needed in order to stay open and prevent going out of business for the foreseeable future. This is not the case with every business unfortunately, but it is still better than all of them going under. Theaters were, and still are, on the shortlist of what businesses are still not opened up everywhere.
Even though places such as malls are allowed to be opened, they still have restrictions in place to allow only a handful of people in at once. Theaters have already stated their plans and they acknowledge the guidelines that were put in place that restrict their capacity. This has caused many companies to be outraged considering other public places were allowed to open but they could not open yet. Since then, they have been given the green light in most places so long as they continue to follow the rules that have been put in place. Therefore, theaters are going to be back up and running soon enough and they will need films to show.
When all of this pandemic business began, movie theaters had no choice but to shut down and the movies they were showing didn’t really get a full run. Although new movies that were coming out had to be delayed, the ones being affected the most were the movies that were already in theaters. Unfortunately, they had to be taken out when movie theaters had to shut down in order to try and make them available online. Video on Demand, or just plain old VOD, has become an important business practice ever since all of this began. Some studios decided to just release their films through that medium rather than delaying them for a full theatrical release. Though most films still ended up being delayed so that they could have full runs.
Now that theaters are beginning to open up their doors again, the studios have another option available to them. Although they have already shown some films and had to put them on VOD early, they now have the option to give theaters something to show by putting them back in theaters. This helps both the studios and the theaters by bringing business back to them so they can both make revenue. This is the case with Vin Diesel’s ‘Bloodshot’ movie which had to be pulled after only a couple of weeks in theaters. Now it seems that the studio will be putting the movie back into theaters in order for it to have a full theatrical release. Maybe this will have the intended effect and some people might be more inclined to go out to theaters in the coming weeks.