Popcorn Companies Have Seen a Surge in Sales Since Theaters Have Closed
By George Robbins
Movie theaters have unfortunately been shut down for the most part since the middle of March when the pandemic first began. Within the recent weeks, theaters have begun the process of truly reopening their doors to the public. However, things are not going to be the same as they were when theaters were opened before the pandemic began. Theaters now have a strict set of rules and regulations that they have to follow in order to even open up their doors again. This has resulted in rules like limited capacity coming into effect and it makes things difficult for theater companies from this point on.
Due to the continued threat of the virus that we have seen, theaters had to keep pushing back their opening dates. Now that there is at least a better handle on the virus, we are seeing more public businesses reopen. This has given movie theater companies like AMC a good window of opportunity to open their doors even if it isn’t everywhere like they originally wanted. That isn’t of course without its risks as we still have the aforementioned rules that still need to be followed in order to protect those that do want to get out of the house. Now that some places have theaters open, the movie industry is also going to be seeing a nice return as people want to see new content.
While theaters have been shut down, people have had no choice but to stay home and watch movies because they just couldn’t go anywhere else. This has given streaming services a chance to make a killing because people were stuck at home for so long with nothing to do. Streaming services have dominated the market within recent months and it has created a lot of buzz in the movie industry because of how they affect the market. Watching movies from home is a lot more comfortable for people and they are given more free-range mobility in their own homes. This has created a big opportunity window for consumer product companies as well because with people at home, they could spend their time and money on something else.
One of the biggest markets to gain a surge due to this streaming from home phenomenon is the food market. More specifically it is the part of the market that sells goods related to going to a movie theater. There is actually a reason why theaters sell food at theaters as people usually tend to eat while watching movies. Among the foods available is perhaps the most pervasive type of food, popcorn. Popcorn has been associated with movie theaters for a countless number of years and it is very much associated with watching movies as well. This is why microwave popcorn companies have been making a killing as of late because while people are watching films at home, they are binge eating popcorn, thus reportedly raising market sales for those companies.