By George Robbins
The movie industry, and more specifically, the movie theater industry, has really been going though a lot as of late and things don’t really appear to be changing all that much as people are not sure of how to handle things. To put things simply, the movie theater industry is still in a rapid decline from which there simply appears to be no way out unless the pandemic ends as quickly as possible. Once the pandemic ends, then movie theaters can go back to business as usual without a care in the world that will cause them to lose out on more revenue than they already have. The unfortunate issue which they have been forced to deal with is the fact that they cannot possibly reopen in the same way they were before the pandemic began if we are still trapped in the middle of it. After all this would go against basically every single guideline out there at the moment causing nothing but discord which would cause havoc among the industry.
The movie industry is strange in the sense that there is a lot within the industry which has changed over the past months and how they are adapting to the changes. Film studios immediately started trying to think of ways that they could manipulate events in their favor to get their films out there as soon as they possibly could. This is how we ended up with so many movies having their dates moved around so much on a regular basis which eventually led to many moving their line-ups out of this year entirely. All of this actually ties back to movie theaters though but studios have been playing an equally important role in the months since the shut down of theaters. To begin the tale of woe, movie theaters ended up shutting down just like every single other business out there which was also deemed non-essential by the government.
Much more recently, a shimmer of hope shone through the dark clouds surrounding the movie theater industry with the release of the ‘Wonder Woman 1984‘ movie. The sequel to the beloved 2017 film, this movie was one that has plenty of controversy surrounding it just like every other movie being put out by Warner Bros. over the next year. Warner, who put the movie out, essentially decided that they would go ahead and replace all of their original plans and instead release all of their films on HBO Max and in movie theaters simultaneously. This revolutionary plan was, of course, an immediate point of massive contention among those in the industry and most especially the directors and actors under Warner who were not made aware of this move beforehand. This meant that they were going to be missing out on revenue because many of them were going to be missing out on ticket sales which is how many of them would normally make a fair bit of their income.
What truly makes the ‘Wonder Woman 1984’ move all the more controversial is that those involved with the film like Gal Gadot and director Patty Jenkins were made aware of the change sooner than everyone else and could therefore renegotiate. Thus, the two of them were compensated for the move by being given $10 million each in order to make up for the HBO Max move which has caused a lot of problems thus far in the industry. The release of the movie would go on to make more waves than one though as it has become the movie to have the strongest pandemic box office weekend with over $16 million being made from the release of the movie at the box office. Obviously this is not a lot compared to the regular release of a blockbuster, but as of right now, this is a pretty big deal that can not be undersold at all. This proves that if more movies were put out there into theaters, then people may just end up going out to the movies once again.
Luckily there are plenty of movies which are planned to release next year no matter what, though many studios are just hopeful that they will be able to release them after the pandemic is over, or just before it ends. What studios are really just hoping for now is confidence from customers to once again go back out to movie theaters in order watch their movies again. Unfortunately for the vast majority of studios, this would mean that the vaccine would have to be successful because they plan on releasing their movies within the first few months of the new year. This aside, many are still overall hopeful and if everything goes well, the film industry and movie theaters will be saved from losing countless amounts of money which is something they desperately need help getting through right now. All of this hasn’t stopped them from thinking ahead though because they are still thinking about just what movies they want to work on next.
This upcoming year, there are a ton of movies on the docket which are going to be worked on by studios with some starting pretty much as soon as the new year begins. There are a lot of different movies which are supposed to release over the course of the next couple of years, but one that no one really expected to hear about was ‘Creed 3’ which has been announced with the return of Michael B. Jordan as the titular Creed. More specifically, the movie’s production plan was announced and it is now meant to start filming by the end of this upcoming year. This means we could possibly see the movie drop some time in 2022 or some time in early 2023 which is something people have been looking forward to ever since the end of the second film. Yet again, even though it has been a long, rough year for people, there is a lot to look forward to going into this next year, even if things don’t go as intended. Hopefully we will be seeing things get better over the next few months and things like this production can eventually go off without a hitch.
By George Robbins
Box office numbers this year have pretty much been off the charts in the sense that they are so low that they are no longer on the charts and this has been a running theme almost all year. To be entirely honest, and to no surprise to the general public, no one really knew that this year would have turned out the way it did when it first started. After all, who would have really expected there to be a pandemic which would essentially shut down the world as a whole since there haven’t been any truly prevalent pandemics in human history. A pandemic is a time where a disease which has spread to numerous nations is out there in the world and this is truly one of the worst to be seen in any generation prior. There are many people out there saying that there are much bigger threats out there in the world right now and that this is being blown out of proportion, making the world’s economies falter for no reason.
In truth, this pandemic is far different from any other pandemic seen in history and will easily go down in history despite how non-lethal it is to the vast majority of the population. While the Covid-19 virus and its variant strands are easily dangerous in their own rights, there are many other things out there like alcoholism, car accidents, and suicides which can outclass that. However, the main thing that people are failing to incorporate into their conversations with theses examples is the fact that they cannot be compared in the same way which is where the Flu comes into play in the remainder of conversations. These two diseases kind of go hand in hand but their overall treatment is wildly different, the main reason for this is because one has been recognized by world governments as a threat to mankind while the other is the Flu. The Flu has claimed many lives each and every year as, the same with Covid, it is a disease which causes complications resulting in death.
Even though the Flu is still very dangerous, there has been a huge decline in cases as of late because people are taking it more seriously this year as opposed to previous years. This mainly stems from the fact that the Flu and Covid share similar symptoms so it is in most peoples’ best interest to get the Flu vaccine this year because it could help prevent the disease. If they prevent the Flu and still get symptoms, then they have a good idea that it could be Covid and they can immediately seek treatment. While the Flu is certainly deadly in its own rights, Covid has recently been noticed to have mutated a couple of different ways and this means that it could end up becoming even more dangerous than the Flu. While people are thinking about why things are stricter with the Covid rules and regulations, they need to remember that this is still a novel virus whose capacity to mutate is still relatively unknown to us whereas the Flu has been around for years and we have a better idea of what it is capable of.
The capabilities of the Covid virus is still relatively unknown to humans as a species which is another reason why the introduction of a vaccine is not to be seen as an instant cure for the virus. Even if the vaccine did end up working in trials and in the lab, there are so many external factors that cannot be accounted for or made up for while in the lab and this makes it dangerous to trust every result seen thus far. They are now slowly rolling out said vaccine across the world and this means that they are hoping to get it into as many people as possible to start the herd immunity affect where not everyone will need the vaccine, and it will provide a fair amount of immunity for those who cannot get the vaccine themselves. The various problems that are set to start with this are not going to be pretty and will inevitably result in countless criticisms against the companies who produced them. Needless to say, things will not be getting any easier from this point forward.
In fact, from now on, this is where things will be getting even more difficult going into the next year and we will be seeing just how long this pandemic will be going on for. When the vaccine rolls out worldwide, we will get the perfect opportunity to witness just what the side effects of said vaccine are and whether the vaccine will really work at all. Results during trials may have been promising, but everyone’s body is different and the effect the vaccine could have on them could vary wildly based on this very simple fact. Unfortunately, this is really the only way for them to find out for sure just how effective, if at all, this vaccine will be and if it will be enough to allow the world to go back to how it was before. At worst, the vaccine causes a lot more health problems than not having would cause in a fair number of people who got it whereas the best case sees it working as intended in every person who receives it. Considering this doesn’t even happen with the Flu vaccine, we should just be hopegful for something close to the best option where it works for the vast majority of people who get it with no side effects.
In reality, we will probably end up with something somewhere between those two extremes with it being somewhere in the middle or closer to the positive end of things. Regardless of what we end up with though, we will be getting something which will help in once again reshaping the way that the world works which will change the world yet again. This pandemic has already made a huge impact on the world and changed a vast majority of how the world works in general so it would make sense that the vaccine for said virus should have just as much of an affect. It will take a few months before we really start seeing the results of this whole experiment to fix the world, but that is better than waiting years. Even if things don’t work, they will quickly be able to adjust and start up once again instead of wasting years just to discover it is useless and this is the most incredible part about living in a time like this.
While we live in an age where science fiction isn’t exactly real to us in the way that we imagine on a regular basis, we live in a time where a novel virus can have a workable vaccine available to the public after less than a year. This on its own is a feat of innovation that we should most certainly not take for granted because it is something that will end up saving the lives of so many people. While this first iteration of the vaccine could end up causing a lot of damage upon its release, this is a process that was inevitably going to happen regardless and having it sooner rather than later will save more people than it will harm in the end. It just goes to show just how impressive all of this is and how important it is that we have things like this in the modern age as it goes to show just how much can be accomplished by the medical industry in the future. Unfortunately, not every industry out there can say the same and have actually taken something of a step back ever since this pandemic first began.
The vast world economy, as well as the vast number of industries which comprise the whole thing, has been in a unique and troublesome situation over this previous year to the surprise of no one at this point. When the pandemic first began, we saw the mass shutdowns of various businesses to the point where the only remaining ones to be open were the ones eventually deemed by governments everywhere to be “essential.” What this meant was that all businesses which were necessary to the continued survival of humanity such as grocery stores and stores which provided commonplace household items were able to remain open. These stores were the first and only stores to open up immediately after the pandemic began to both keep people supplied and to keep them somewhat placated. Though it did not end up taking a long time before people started going stir-crazy and the number of new cases, which was going down, started skyrocketing again.
The main reason for businesses being shut down in the beginning was because they, being the government (both local and country-wide), wanted to reduce the risk that the virus could be passed from one person to another. Obviously, as we have learned by now, the best ways of doing this are to both wear masks and keep a minimum of six feet between yourself and others. If you follow these two rules, then the likelihood of getting infected with the virus begins dropping to near zero numbers. Unfortunately, this started being a problem for people almost immediately after the pandemic began and these rules were put into place. They did not like being told what to do and the rules didn’t really seem like they were doing anything anyway so small groups of people stopped doing anything remotely close to safe. Thus allowing the pandemic to continue growing even though they were getting close to getting rid of it altogether.
This type of behavior wasn’t made any better by the fact that certain state governments started allowing places of business deemed non-essential to begin reopening to the public as a whole after just a couple of months. This meant that places which would end up resulting in more cases being brought to fruition would become more common as time went and they were able to once again open to the public. They didn’t just start opening every single business they could at once though and they actually reopened them slowly based upon which ones were considered to be higher risk locations. This meant that businesses which normally had larger capacities of people where they normally sat or did something near one another were not allowed to reopen first. Basically, they would not be able to reopen until the government felt that those businesses did not pose as much of a risk as they originally thought they did.
Among the rules to be put into place for these businesses to reopen were rules that had already been implemented in numerous businesses which have stayed open as time has gone on. This meant that customers must abide by the six-foot social distancing rules, they must follow the rules about wearing their masks in those places of business at all times, and the business themselves had to limit the overall number of people present in the store/shop/hall, etc. to 25% of actual building capacity. This meant that the overall amount of business they would get would still end up going down tremendously, but they would no longer be losing the money they would have been otherwise while they were not open. For businesses, being able to open up once again was something that they had been hoping for ever since their shut down back in March, even if things had to end up being a bit different now than they were before. This was when things started to really get complicated as time continued on from this point to even now.
We have seen nothing but blatant disregard for the safety standards put into place by the government and health officials ever since businesses started reopening their doors to the general public. Obviously it is not the businesses themselves causing the issue, but it is actually the civilians going out to those businesses causing issues because they don’t want to follow the rules in place for them. This of course creates just a few irreconcilable differences where people who don’t want to listen to the rules end up getting the virus and pass it on to those who are actually listening to the rules due to the tricky incubation period. Although someone can have the virus and give it to others, they won’t start showing symptoms immediately which makes it all the easier for some people to spread it to others. This obviously resulted in many businesses starting to suffer because many people did not want to go out to some places if it meant running into people who would end up doing something like this.
Most businesses that reopened that suffered were ones that often involved a number of people going out to the same location where they would be within the same area for a fair amount of time together. Obviously, the industry to be affected the hardest by all of this was the film industry which immediately began suffering like other companies the moment theaters shut their doors. Like many other types of business, studios and movie theaters were forced to shut down for health and safety reasons once the pandemic began and they had no way of dealing with it. Some studios, namely Universal, had the radical idea to actually start just releasing their movies straight to digital in a bid to try and continue making money after the pandemic began and they couldn’t show their movies in theaters. This ended up, unsurprisingly, not working out with many studios who instead wanted to wait to release their films once theaters could reopen their doors.
On top of not being popular with studios, movie theaters were even more against the idea because they would just straight-up be missing out on revenue, period. This meant that the theaters would not be able to bring in customers because they would have no new movies to show and this terrified them in the end. Then, Universal made the announcement that they planned on releasing movies in theaters and on digital at the same time on their scheduled release dates and all hell broke loose as a result. Theaters like AMC started flatly refusing to show any future titles from Universal because they were going to go along with a plan like this which would obviously take away a massive amount of revenue from the industry as a whole, though mostly from theaters. What would then follow would be a couple of months of radio silence where it is safely assumed that the studio and theater companies held a meaningful discussion about how they would handle things from that point forward.
Luckily for just about everyone involved, an agreement was reached that, on its own, would easily reshape the entire industry at its fundamental levels even after the pandemic finally comes to an end. This agreement which we saw unfold was one that would allow new movies to release on digital and DVD formats long before they would normally end up releasing. Under the previous contracts that we have seen from theaters, movies would only be able to release after a couple of months had passed and theaters were essentially done with said movie. Truth be told, movie theaters thrive entirely on the fact that they get movie exclusivity which is how they make their money to begin with because then people are forced to go spend money in theaters. With movie exclusivity, movie theaters are able to open to large crowds that want to go out and see new movies that they can’t go see somewhere else.
Under the new deal made between theaters and the remainder of the industry, studios would be able to release their new films after just seventeen days in the movie theater scene. After the initial 17 days is up, studios are allowed to release their films digitally which is a massive change from how things used to be done. Obviously this is a much shorter period of time than before and would completely change the landscape of the industry as a whole long before anything else would do so. The pandemic most certainly shook some things up, but this was perhaps the biggest change to end up being made by the industry as a whole. With this ability to play their films with much shorter theatrical runs, studios could make the bulk of their theatrical run money and then start banking in on those that have been wanting the film to release before they would watch it.
With the new plans in place, the only thing that theaters and studios had to wait for at that point was an opportunity for theaters to finally reopen to the public. Unfortunately for the movie industry, there wasn’t much that they could do before the time was right as it was entirely up to the government whether theaters would be able to once again resume their business as usual. What this meant was that theaters would have to wait for a little while before they would finally be able to reopen to the public as the general consensus was that theaters were too dangerous for places to reopen too early once again. Movie theaters were given new rules to follow in or to keep people from getting infected or spreading the virus but they were unfortunately backed into a corner. Although they had the same rules in place that every other business had, the layout of the business itself was what made things so difficult in the end.
Movie theaters fundamentally function differently from other forms of business for the most part because they have large groups of people seated in them for hours at a time where people don’t really move at all. This last fact ensures that their germs and the like spread and emanate from them simply as they are sitting in their seats which further emphasizes the danger they put people in by being open. Like other major businesses that have high capacities or similar functions, they were among the last to receive the green light to resume normal operation. They didn’t really get to resume normal operation though because they had all of the new rules that they had to follow in order to properly resume operations. This meant that people had to wear masks whenever they weren’t eating or drinking and the overall number of people that could be there was severely limited as well to prevent people from overcrowding. These new rules made it difficult to continue on regardless, but what happened over the summer made it almost impossible for theaters to continue onward.
Over the summer, namely late July and early August, movie theaters were given the ability to once again open up to the public but things did not go as they anticipated in the slightest. Movie theaters were finally given the opportunity to once again allow customers the opportunity to come in once again to have the movie theater experience they always had before. Unfortunately for movie theaters, this didn’t mean anything to anyone as the vast majority of people did not care about movie theaters opening up once again because they had no new films to show to the public at large. This was not the fault of movie theaters though as studios were pretty much refusing to release any of their films until they knew for a fact that there was a market for them. If movies were given to theaters then theaters would have opened as soon as possible and if theaters opened then studios would have sent their films out to be shown ASAP.
What ended up happening was a dance where nothing ended up being accomplished in the industry because neither side would give first due to the new wave of the virus which was hitting at the time. Therefore, nothing was happening and the delay of both theatrical reopenings and movie releases were happening which caused even more trouble in the long run. Without either side acting first, we were left with nothing happening whatsoever and the movie industry stayed at a standstill until AMC basically said they had enough and decided to open up to the public once again. Around the middle of August, AMC reopened their doors to the public to once again allow movies to start showing to the public to begin the process of hopefully making money once again. Unfortunately, things did not turn out in any way how they originally wanted them to and this drove everyone to doing things no one would have ever imagined for the industry.
First of all, what is it that every single movie theater needs in order to resume functioning and to make money? The very simple answer to this is in the name and that is that they need movies in order to be a movie theater and to get people through their doors to make revenue. Before most theaters reopened, there were some that reopened with the idea to get old movies playing to try and draw people in which was able to generate some kind of revenue from the people that genuinely enjoy the movie-going experience. However, the vast majority of people did not care about this and did not want to take a major risk going out to the movies over something like this in the end. This goes back to the fact that movie theaters need new movies in order to capture the interest of those involved because they only really function based on this fact. The movie-going experience is just an ideal made up by film-makers that think that movie theaters are the only premiere way to watch their movies.
So if movie theaters did not have any new movies, then wouldn’t they immediately start losing revenue as soon as they reopened to the public? The very quick answer to this is yes and they did, in fact, stop getting enough revenue to properly continue business once again because nobody really cared about the movie-going experience as a whole. Instead, people had grown far too accustomed to the fact that they could watch any new movies they wanted from home without the need, or fear, of going out to a theater just to see a new film. This resulted in no one wanting to go out to theaters unless they had an incentive to do so and this is where movie theaters had to race against the clock over the summer to try and get new movies to show to the general public to keep them entertained. Despite a couple of films releasing the moment theaters reopened, none of them were captivating enough to get audiences involved and this is where the movie ‘Tenet‘ came into play at the end of August.
For those who are completely unaware, and most people pretty much are unaware according to the numbers, ‘Tenet’ was the newest blockbuster film from acclaimed director Christopher Nolan. Nolan has become a household name over the years and therefore, any new movie that he comes up with is known for the incredible attention to detail that it usually has within and the fact that it will blow people’s minds in some way, shape or form. Nolan is known for coming up with various plots and visuals which have stimulated peoples’ minds for years and this movie was definitely shaping up to be one that would be in that same vein. The movie was originally meant to premiere back in the middle of July, but delays with theater reopenings and the resurgence of new Covid cases resulted in the movie’s release date being pushed back until further notice. To be honest, it was just pushed back a couple of weeks at a time until such a moment where Warner Bros., the studio responsible for producing the film, would finally release it in theaters. That time would eventually come by the moment the end of August hit and the movie released in the international and domestic markets.
Interestingly enough, ‘Tenet’ was going to release the way that it normally would in the domestic market first and then the international, but the spread of the virus was worse domestically which resulted in the movie being pushed. In response, they decided that regardless of what happened, ‘Tenet’ would hit international markets first and this led to the last Friday in August being the day that the movie hit the international theatrical marketplace. The following Friday, the first one in September, saw the release of the film in the domestic marketplace and regardless of which market it was released on, the movie ended up bringing in a lot of money overall. It was nowhere near what they needed to be able to break even before including marketing costs, but given everything that had happened this year, it was most definitely a start and one that would not be forgotten considering what happened next. While the amount of money being earned dropped a lot the following week internationally, this was to be expected, but no one expected the massive decline in revenue that was seen in the domestic market.
First of all, the international market which continued playing ‘Tenet’ was actually managing to bring some money in because things were going much better in the pandemic for other countries. The domestic market was a far cry from this however because it immediately started tanking and after just a few weeks the amount of revenue being brought in nationwide ended up being just a few million dollars. While this may not sound all that bad in the long run, the truth is that this is pretty bad because this is the amount that was brought in nation wide, not just in one state or one theater. Theaters and studios usually split the profit from ticket sales 50/50 in order to keep things fair and profitable for both institutions, but this time around was different, Warner changed that amount to 60/40 because they were desperate to make as much as they could off the movie, knowing full-well that it wasn’t going to do as well because of the pandemic. They just never would have predicted that things would end up as badly as they did and that they would end up losing so much money in the end because of pure lack of ticket sales.
This failure in cinema showed every other studio that this was not the right time to release their films and as a result, most studios pushed all of their films out of this year’s line-up and into some time next year. Thus, we were left with something that we never would have really imagine before which was that most new movies would be delayed for upwards of a year or maybe even more given the precise studio. Christopher Nolan had a lot to say about this move from studios as he felt that this decision was the wrong way to go about dealing with the situation both ‘Tenet’ release. Nolan felt that studios should instead try to help fix the market in some way instead of simply trying to outlast the pandemic because it might be the only way to keep theaters from going under. Truth be told, many theaters once again closed up shop or they are going to be bankrupt by the end of the year because they have nothing that can help them make back their revenue that has been lost.
If they have no new revenue, then theaters have no true methods of staying open, so Nolan wanted studios to try and find alternatives which could help drive traffic back to theaters to fix the situation rather than trying to wait it out. One issue with theaters reopening with so few blockbusters is the fact that there is no variety and therefore no reason for some people to be incentivized to go out to movie theaters. This isn’t helped along by the fact that studios have all but removed new blockbusters from this year’s line-up and therefore there is nothing to help theaters as this year comes to an end. This is all pretty terrible for theaters in the long run, but this is far from the only thing that is currently harming them as there is even more that could threaten to ruin them as time goes on. Going back a bit though, there are some studios heeding the call who wish to help theaters in some way as long as it is also convenient to them as well.
There are some movies that have since released since ‘Tenet’ came out back in late August and while they may not have really brought any revenue into theaters, they did bring something in. Considering the fact that some kind of revenue is better than none, this is a step in the right direction, but these movies really aren’t enough to draw people in. This is why we have now reached the point where movie theaters are pretty much just desperate at this point and they are all following the same release deal that AMC initially proposed which allows movies to release after just 17 days in theaters. Therefore, it is a win-win for studios because they can make some extra cash from people wanting to see their films in theaters and they don’t have to wait too long afterward to release the films to the public on digital where they are bound to make most of their money. On top of this, studios that do this can get some good faith from theaters because, while they may not be getting their money the way they used to be, theaters are actually getting something rather than nothing.
Not everyone is trying to stay on the same playing field these days however, because as we reach the end of this year, it would appear that some, namely one, studio(s) is trying to cheat the system in some way to make their money. That studio would be Warner Bros. who are now taking the initiative to try and mess with as many people as they possibly can before the year is over it would seem. As mentioned previously, Warner Bros. were the studio responsible for putting out Christopher Nolan’s ‘Tenet’ to theaters and therefore they took the hit for the movie’s theatrical failure. Considering the fact that this hit was one straight to the wallet, they did not take it well and thus we ended up in the situation we are currently in where they are doing something no one would have thought doable before. They are going to go with Universal’s original attack plan for releasing movies both during and after the pandemic.
Basically, this means that they plan on releasing their films on both a digital platform as well as in theaters on the same day for the remainder of this year and for all of next year. Warner themselves have had a pretty rough year this far and they don’t seem like they will be lying down any longer, but the way they are going about it just seems more like scorched earth tactics at this point. Other than the failure of the ‘Tenet’ launch in theaters, they have had a rough year in general because of the launch of their premiere streaming service HBO Max. Unlike everything that came before it, HBO Max is a service which takes pretty much all of Warner’s library and essentially puts it all into one place where people can watch whatever is in the HBO library any time they want. On top of this, they have been boasting that they are adding new movies and shows on a regular basis from all forms of content which is their way of trying to convince people to subscribe to the service as soon as possible. Unfortunately, none of these tactics worked so they went with one that always does, that would be exclusive content.
Streaming services are nothing new nowadays and new ones releasing for big companies is not really all that surprising because it is more of a rebranding tactic these days for companies to do so. This means that it is actually pretty common these days for companies to do this sort of thing because it allows them to keep up with other companies. Other studios need to stream nowadays because it is the only way possible for them to keep up with the current market where being able to release new content and people be able to watch it any time they want is considered the new norm. This is the only way for the market as a whole to keep up anymore because people have grown very much accustomed to being able to watch whatever content they want whenever they want it anymore. Warner Bros. recognized this fact after enough time had passed and they made the decision to consolidate their content across all mediums by putting all of it out on their HBO Max service where people could watch whatever they wanted whenever they wanted it.
Jut because they now had a premiere streaming service though, did not mean that they would have the immediate fan base that they were hoping for and they were left twiddling their thumbs after everything was said and done. They were not able to get a lot of people interested and/or subscribed to their website in the end and thus they immediately ran into trouble which they are still trying to deal with now more than ever. Streaming sites of all kinds usually run into this issue with only one recent example actually working out from the get-go and this was the Disney+ streaming service. The only reason that things ended up working out for this service was because they had a lot of good faith built up in their brand for many years prior to their launch and this helped in launch tremendously. They were actually under the impression that they would not do as well as they did when they first launched Disney+ which just goes to show how volatile that whole market really is right now.
Thus, Warner Bros. just like every other company with a streaming service, is just trying to expand their subscriber base and this is very necessary at the moment because of their overall lack of revenue they suffer from at the moment. It is due to this lack in subscribers that they are now taking measures that other people would now consider ridiculously unfair to the industry as a whole and this is because of their new plans for exclusive content. Streaming services tend to have the hardest time attracting new subs because they need to incentivize people to come to their platform and exclusive content is what allows for that incentivization to happen in the first place. So exclusive content easily becomes the best way for streaming services to draw people in which is what Warner is now hoping for going into next year. They plan on bringing in as many people as they can with their new content even if it means ruining the plans of so many others in the industry.
This wasn’t originally going to be their plan of attack though as they were just going to continue releasing their content as it was available with some unique content being spread in there in some way. One of the biggest releases they have coming up is actually the Zack Snyder Cut for ‘Justice League’ which was an announcement that many fans were waiting a long time for and when news of this broke, people immediately became excited. This, plus the fact that the movie is meant to premiere in four parts exclusively on HBO Max made it an event that people everywhere were going to have to sub for. Unfortunately, the release is in some time early-2021 and people would only really have to sub for about a month or so and then they could stop anytime they wanted which would ruin their plan to try and keep recurring subs on their site. So what could they do to continually keep people subbed to their site all-year round and maybe longer than that?
The apparent answer to that question is to release all of their new films pretty much straight to HBO Max while simultaneously releasing their new content in theaters. This means that they will be splitting their revenue streams over the course of the next year between both release methods in a bid to more so drive people to their streaming service instead of the theaters. Of course, there are many people and institutions out there that are not taking too kindly to all of this though and want Warner to back down and change their minds about everything that they plan on doing over the following year. Of course, they don’t actually plan on doing this and it is now leading to a point of no return where people are just straight up deciding not to be involved with Warner anymore. This is all dangerous to the industry as a whole and it can easily result in everything going downhill from this point forward even as things seem to be coming to a close.
What is happening with the pandemic right now is that their is a vaccine which apparently has a very real shot of working on the vast majority of the public that can stop this pandemic in its tracks. This is not a guarantee in the slightest though because they have to see what side effects are as well as whether the vaccine will actually end up working once people have actually been injected with it. So then, how will things be handled once the pandemic reaches its end? Well, we can pretty much expect most everything to start going back to how it was before the pandemic began in March and even if the pandemic doesn’t end in the next couple of months, it is likely to end within the year to some degree. So if this is the case and it is now knowledge to just about everyone, then why is Warner still going along with their new release plan? This is because of the amount of money they could potentially end up making from the whole ordeal.
I’m not trying to say that it is wrong for a company to try and make money, but the way they are currently going about it may not be viewed as the best way possible given how it affects their own paid actors, directors, and production crews. More specific to the actors and directors is the fact that they mainly make their money based upon how much money gets brought in by the box office. When a movie is released, we have already discussed that studios get a portion of the money from tickets sales which is how their deals with theaters work to begin with. Beyond that deal is the one that studios have with their directors and actors as well, where they make a percentage on every single ticket that gets sold as well. Even now, those types of deals are in place, even if theaters wouldn’t bring in as much as they would have pre-pandemic which is something no one is really all that surprised about.
Warner Bros. new plan would take money immediately away from directors and actors who would otherwise make most of their money from the contracts where they have to get paid based on percentage of ticket sales. In response, they immediately started complaining to the studio that they should be compensated for the sudden change in release structure, which is further cemented by the fact that the studio already made the decision to do this with their upcoming ‘Wonder-Woman 1984.’ They made a new contract deal with Gal Gadot and director Patty Jenkins that said that they would receive $10 million each in compensation for the move to HBO Max. It turns out that no one else from the 17 other releases Warner has coming out next year have been given a similar type of compensation thus far and this is leading to some major future changes for the studio. It turns out that chief among those new changes for the studio is the fact that many directors are discussing boycotting Warner for any future films.
Not only does Warner have this on their hands, but if they go through with this for every film in the upcoming year, then they are going to have a very hard time if the pandemic ends. Movies release in theaters before they release digitally primarily because it means that they will end up making more money in the end off of the movie. If they release movies at the same time when things go back to normal, then people will have no reason to go out to theaters which will result in a huge loss in overall revenue at the box office. It has already been projected that the total loss in funds at the box office with this move could be somewhere around $1.2 billion because Warner mainly only puts out blockbuster films. It remains to be seen how much of that can be compensated though with many people then subscribing to HBO Max to watch new films.
Beyond this though is another issue which prevented Universal from trying something similar to this earlier in the year and that is the hatred from theaters. Movie theaters rely very heavily upon the exclusivity period granted by studios for them to have movies granted to them before their official releases on digital or other formats. If movies are immediately given releases that take away from their releases on other formats then they will end up losing money for someone along the line and maybe everyone for that matter that is involved. This is the current state of the film industry at the moment and things don’t seem to be getting better any time soon, though there are some things that can take our attention away from the incredible crapshoot that is movie releases right now and that is new movies that are coming out even as we speak about everything else. While many movies had their release dates pushed back some time into next year, some of them have release dates set for this year.
This past weekend saw the release of ‘Wonder-Woman 1984’ which is now a huge source of controversy within the industry because of the aforementioned deal and the fact that this same deal was not made for anyone else. Despite what is happening in house and what this is doing to the industry as a whole, we have actually seen something remarkable this past weekend with the box office. That would be the fact that ‘Wonder-Woman 1984’ managed to bring in the best numbers seen all year, during this pandemic, to the box office this past weekend. The odds were pretty much already stacked against them from before they even set to release the film as it was actually meant to have released much sooner than it actually did. Fortunately, they were able to actually release the movie before the year ended and things turned out better than possibly anticipated, though there is still a long way to go before things are back to normal.
The sequel to the beloved film seen by audiences back in 2017 brought in a lot of attention and people wanted to take advantage of this fact by drawing in as many crowds as possible for the last major film release of 2020. This fact alone is enough to reinforce the hatred towards the studio from theaters as it can easily be said that those numbers this past weekend could have been higher if not for their plan which split revenue between HBO Max and theaters as a whole. The movie is said to have made the most money this year at the pandemic box office, so just how much more would it have made if not for the plan that Warner put into place and how would this continue as the weeks go on into the new year. Obviously the opening weekend is the largest, but how will the following weeks end up being affected by everything at the moment. This is something which remains to be seen over the coming weeks.
A couple of different things can actually be inferred from this whole situation and a fair number of questions can be raised by it in the end as we are now not sure how the theater industry can step up after this. Obviously the release of this movie and the surge in ticket sales which followed shows that there are a few different factors which now need to be taken into account from this point forward in order to keep the industry from collapsing. Fist of all, we have the fact that there is most definitely an industry out there for new movies and there are crowds of people willing to go out and watch new movies if given the proper incentive. If there is a new movie out there that people want to watch, then they will take the risk and go out to see said movie especially if it is one they know they will want to watch. This isn’t the only thing the movie theater industry needs to look out for as they also need to take into account the fact that people are getting more confident as of late for a couple of reasons.
People are getting their confidence back to go back out to theaters as of late because they are getting more and more used to the way that industries and businesses are functioning these days. There are a lot of people out there that don’t want theaters to go under, but weren’t feeling safe with the idea of going out to the movies especially when the number of new virus cases is skyrocketing. While the same thing is still true now with the number of cases continually rising, people are much less wary due to the confidence many have in the upcoming vaccine. While this may not be a healthy mentality for them in any way, shape, or form, it works out for theaters which need nothing other than business at the moment. Even if it was only $16.7 million, this is way more than some were expecting them to even come close to and therefore, they have a tricky time ahead for them.
Movie theaters have quite the ordeal ahead of them now that they know they actually have a chance with new movie releases coming out within the next few months. Unfortunately, they also have a lot going against them and it is really going to be an uphill battle for them all moving forward with many of them needing to draw in as much business as possible. While the money brought in is nowhere near enough to keep them going, it is a start and it shows that if they can get through the next couple of months, they could survive the pandemic. Regardless of what happens, these next months are truly going to make a difference for the movie theater industry as a whole. Hopefully it works out for them, or else the movie industry as a whole is going to end up being reshaped in a way that it has never been seen in before now.
By George Robbins
This pandemic began back in March when the world at large was made aware of the greater danger we were all facing with this pandemic as a whole which could easily spread and kill people. Thus, the rules were made known to the general public and they were put into place in order to allow the general public to help prevent more people from getting infected than absolutely necessary. Though to be honest, no one should have really had to be infected at all if people actually listened properly to the rules which were explained to us from the start. This pandemic was pretty much weighted against us from the start and there was nothing that really could have been done to fix this. Therefore, we were given a chance to see things play out that we had no real way of dealing with once all of this initially began.
This pandemic is one that has easily made it difficult for just about everyone at this point in time and there is no fixing this as people are still trying to figure out how to handle what is happening. It is extremely difficult for some people to process just how much has changed for the world just over this past year and things aren’t going to get a whole lot better moving into the new year. For instance, even though the pandemic could possibly be coming to an end in the coming months, some things are now in place which will permanently change the way people interact in the world. This is why we are all now very wary about how things will end up turning out within the next couple of months because this pandemic has fundamentally changed the way some people handle their day to day lives. Therefore we can’t be too far removed in order to figure out what to do from now on.
Not everyone is trying to stay on the same playing field these days however, because as we reach the end of this year, it would appear that some, namely one, studio(s) is trying to cheat the system in some way to make their money. That studio would be Warner Bros. who are now taking the initiative to try and mess with as many people as they possibly can before the year is over it would seem. As mentioned previously, Warner Bros. were the studio responsible for putting out Christopher Nolan’s ‘Tenet‘ to theaters and therefore they took the hit for the movie’s theatrical failure. Considering the fact that this hit was one straight to the wallet, they did not take it well and thus we ended up in the situation we are currently in where they are doing something no one would have thought doable before. They are going to go with Universal’s original attack plan for releasing movies both during and after the pandemic.
Warner Bros. new plan would take money immediately away from directors and actors who would otherwise make most of their money from the contracts where they have to get paid based on percentage of ticket sales. In response, they immediately started complaining to the studio that they should be compensated for the sudden change in release structure, which is further cemented by the fact that the studio already made the decision to do this with their upcoming ‘Wonder-Woman 1984.’ They made a new contract deal with Gal Gadot and director Patty Jenkins that said that they would receive $10 million each in compensation for the move to HBO Max. It turns out that no one else from the 17 other releases Warner has coming out next year have been given a similar type of compensation thus far and this is leading to some major future changes for the studio. It turns out that chief among those new changes for the studio is the fact that many directors are discussing boycotting Warner for any future films.
Not only does Warner have this on their hands, but if they go through with this for every film in the upcoming year, then they are going to have a very hard time if the pandemic ends. Movies release in theaters before they release digitally primarily because it means that they will end up making more money in the end off of the movie. If they release movies at the same time when things go back to normal, then people will have no reason to go out to theaters which will result in a huge loss in overall revenue at the box office. It has already been projected that the total loss in funds at the box office with this move could be somewhere around $1.2 billion because Warner mainly only puts out blockbuster films. It remains to be seen how much of that can be compensated though with many people then subscribing to HBO Max to watch new films.
Warner Bros. just like every other company with a streaming service, is just trying to expand their subscriber base and this is very necessary at the moment because of their overall lack of revenue they suffer from at the moment. It is due to this lack in subscribers that they are now taking measures that other people would now consider ridiculously unfair to the industry as a whole and this is because of their new plans for exclusive content. Streaming services tend to have the hardest time attracting new subs because they need to incentivize people to come to their platform and exclusive content is what allows for that incentivization to happen in the first place. So exclusive content easily becomes the best way for streaming services to draw people in which is what Warner is now hoping for going into next year. They plan on bringing in as many people as they can with their new content even if it means ruining the plans of so many others in the industry.
This wasn’t originally going to be their plan of attack though as they were just going to continue releasing their content as it was available with some unique content being spread in there in some way. One of the biggest releases they have coming up is actually the Zack Snyder Cut for ‘Justice League’ which was an announcement that many fans were waiting a long time for and when news of this broke, people immediately became excited. This, plus the fact that the movie is meant to premiere in four parts exclusively on HBO Max made it an event that people everywhere were going to have to sub for. Unfortunately, the release is in some time early-2021 and people would only really have to sub for about a month or so and then they could stop anytime they wanted which would ruin their plan to try and keep recurring subs on their site. So what could they do to continually keep people subbed to their site all-year round and maybe longer than that?
The apparent answer to that question is to release all of their new films pretty much straight to HBO Max while simultaneously releasing their new content in theaters. This means that they will be splitting their revenue streams over the course of the next year between both release methods in a bid to more so drive people to their streaming service instead of the theaters. Of course, there are many people and institutions out there that are not taking too kindly to all of this though and want Warner to back down and change their minds about everything that they plan on doing over the following year. Of course, they don’t actually plan on doing this and it is now leading to a point of no return where people are just straight up deciding not to be involved with Warner anymore. This is all dangerous to the industry as a whole and it can easily result in everything going downhill from this point forward even as things seem to be coming to a close.
With Warner’s insistence on releasing their new movies on both platforms simultaneously, the anger arising from every other company involved with them is becoming more apparent. This is becoming more apparent through the actions of the Legendary production company which is responsible for some of Warner’s biggest upcoming movie releases for the next year. They are now intent on actually bringing Warner Bros. to court over the release of their upcoming remake of the movie ‘Dune’ which has been long-awaited since its announcement. The original Dune movie was widely considered to be a disappointment by the general populace, but things seem to be turning around after the trailer came out for the new reboot which is supposed to release some time next year. Fortunately, it seems that many people truly are looking forward to seeing the movie come out next year.
Due to Warner’s plans to release the movie on HBO Max, as mentioned earlier, they will be losing out on a lot of potential revenue that they would get if they went along with the original release plans. This of course has Legendary upset as they are the company that is actually responsible for the film and thus they are losing out on possible revenue as well. It is now because of this that Legendary has put forth a plan of action to sue Warner for doing this and going against the original plans they had in place for the movie’s release. This plan of legality is one that could not only have a strong affect on this one movie going forward but could also have huge repercussions within the whole company for the rest of the movie releases moving forward. Regardless of the outcome, we will be seeing a huge change come over the industry over the coming months.
Whether the industry begins to suffer in the coming months, or nothing actually ends up happening, we will be seeing changes the likes of which many never thought they would see. The movie theater industry as a whole is very likely going to change as the months roll on and this lawsuit could wildly affect how movie releases are handled as this new year comes into being. If they do not succeed in their attempts in court then they will be seeing the failure of not only their movie in movie theaters but also the possible failure of movie theaters as a whole moving forward. Legendary’s lawsuit is one that we will be watching out for and this will most certainly be a momentous battle in cinema history.
By George Robbins
This has certainly been an interesting year thus far, whether that be judged as a good or bad thing is within the eye of the beholder, but it is still not over just yet with much left in the limited time until it ends completely. Like any other year prior, many hoped that this year would be something different because many people were not having a great year before, but for many, this turned out to be the exact opposite of what happened. This past year has been one that many people will never really end up forgetting but for all of the wrong reasons because people will mostly just have bad memories. For the first time in the somewhat modern age we were forced to adhere to the rules put in place for a pandemic involving a novel virus previously unknown to the world. Although the virus is one that is based heavily upon an older virus, this one was much more troublesome than its predecessor which has forever changed the way things are going to be handled.
To say that things will never be the same again from this point forward is just a bit of an understatement in the long run because things won’t change all that much. While many things have inevitably changed due to the pandemic, they have only really been affected by actions that will ultimately be taken out of practice after a short amount of time has passed. Mainly, after the pandemic ends, we will be seeing many things go back to how they were before the pandemic ever really began and this is what many are hoping for. Once the pandemic began back in March, we were immediately given new rules that we had to follow for safety reasons which immediately started getting people upset. This is why many people over the past months have been doing their best to avoid actually listening to the rules they have been given.
People inherently don’t like being told what to do, but the vast majority listen anyway because it is in their best self-interest for them to listen to these rules. That aside, the most common thing for people to do nowadays is to avoid actually listening to the rules in place because they want to go out and do something other than sitting indoors for the day. Without something to keep them busy indoors, people have been losing their minds trying to figure out what it is they want to do day-in and day-out. This is why the companies that are succeeding during this period in time are the ones like entertainment companies that can function from home as opposed to being an in-person only location. This is why streaming services are pretty much exploding right now because they can broadcast whatever properties they own to the public and people will pay to watch those things.
Places like restaurants, malls, stores in general, etc.; they’re all unique locations that people love going to because they offer opportunities that people have been looking for. There are a lot of different opportunities given to people for them to be able to do something productive over these past few months, but they all have had severe limitations imposed on them by the pandemic. Many businesses immediately started shutting down after the pandemic began because they had to in order to follow the rules put in place by the government. After everything began, the pandemic forced businesses to shut down because they needed to prevent the further spread of the virus among the populace by any means necessary. The best way of doing this in the beginning of it all was to get people to simply stop going near one another until the number of new cases could be reduced to a safe point where it couldn’t rebound.
Unfortunately for just about every set of plans in place, there was no way that this was going to end up working out because from the beginning people already weren’t listening to the rules. This is how we managed to both get the numbers down and also immediately get them to jump back up again. The virus has a two week incubation period and a two week isolation/quarantine period and this means that one full month of quarantine should have been enough to week out a vast majority of the infected populace because the virus should have died out by then. Unfortunately, this did not end up being the case due to a few complications that we all did not really foresee all too well in the end due to businesses staying open. To be fair, those businesses were essential businesses which had to stay open so that people could get their essential everyday supplies in case of an emergency, but they were not regulated as well as they should have been.
From the very start, people were supposed to wear their masks and gloves as well as keep their distance from others in a bid to prevent the virus from spreading between people as time went on. On top of this, they were supposed to avoid going to places any longer than they needed to be on top of washing their hands every chance they got. This didn’t end up happening as people hoped it would and we still ended up with new cases cropping up everywhere, but the number of cases did end up going down and proper rules were able to be put into place. Unsurprisingly those rules were pretty much the same as the ones that we started off with initially with the only real difference being that people definitely had to listen to those rules from that point forward. Businesses were not allowed to open or stay open if people that frequented did not listen to those new rules that were put into place.
After a few months had passed, local governments made the “tough” decision to start reopening businesses all over the nation in an effort to get people to go back out and spend money. The economy started tanking the moment that everything started shutting down and the essential businesses being open was not enough to keep economies from failing. This is how we ended up with many businesses reopening around the same time and the number of new cases spiked almost overnight. While the amount of places which reopened varied wildly from location to location, there were many places that opened around the same time which allowed us to get a good view into just how much businesses being reopened was affecting both the economy and pandemic as a whole. Without a doubt, from that point forward, things started changing wildly which didn’t surprise anyone in the slightest.
Truth be told, once businesses as a whole were once again given the greenlight to resume business as usual, it immediately became an issue that people would start off by not listening to any of the new rules in place to prevent the spread of Covid. The rules put into place once everything started back up again were pretty much the same rules which had been put in place the moment the pandemic began. This is why a group of people within the populace immediately started complaining because they did not want to listen to these rules anymore which resulted in them not following them. This has stayed a huge point of contention among the populace since the pandemic began and it will stay that way until it ends because people don’t like the idea of having to adjust to new rules when the already established ones annoy them enough already. Businesses have been trying to make due with the fact that people are not listening to them and the rules they have in place by trying to enforce the rules to the best of their abilities.
While all businesses essentially have the same rules that must be followed, they are not all followed in the same way due to the variety of businesses out there in the world. When some businesses have people come in, those people can then sit down and relax with little regard for the rules in place, but others simply don’t allow for this sort of thing to happen. Some businesses cannot function properly unless they follow all of the rules put into place for them after the pandemic began and these businesses have been suffering. It is not the fault of the businesses or the governments at all but rather the fact that those businesses are not meant to function properly in a society where a pandemic is currently ongoing. This is just something that cannot be rectified properly because we don’t want to take the unnecessary risks involved with this action which would end up causing more harm than good.
Most businesses that reopened that suffered were ones that often involved a number of people going out to the same location where they would be within the same area for a fair amount of time together. Obviously, the industry to be affected the hardest by all of this was the film industry which immediately began suffering like other companies the moment theaters shut their doors. Like many other types of business, studios and movie theaters were forced to shut down for health and safety reasons once the pandemic began and they had no way of dealing with it. Some studios, namely Universal, had the radical idea to actually start just releasing their movies straight to digital in a bid to try and continue making money after the pandemic began and they couldn’t show their movies in theaters. This ended up, unsurprisingly, not working out with many studios who instead wanted to wait to release their films once theaters could reopen their doors.
On top of not being popular with studios, movie theaters were even more against the idea because they would just straight-up be missing out on revenue, period. This meant that the theaters would not be able to bring in customers because they would have no new movies to show and this terrified them in the end. Then, Universal made the announcement that they planned on releasing movies in theaters and on digital at the same time on their scheduled release dates and all hell broke loose as a result. Theaters like AMC started flatly refusing to show any future titles from Universal because they were going to go along with a plan like this which would obviously take away a massive amount of revenue from the industry as a whole, though mostly from theaters. What would then follow would be a couple of months of radio silence where it is safely assumed that the studio and theater companies held a meaningful discussion about how they would handle things from that point forward.
Luckily for just about everyone involved, an agreement was reached that, on its own, would easily reshape the entire industry at its fundamental levels even after the pandemic finally comes to an end. This agreement which we saw unfold was one that would allow new movies to release on digital and DVD formats long before they would normally end up releasing. Under the previous contracts that we have seen from theaters, movies would only be able to release after a couple of months had passed and theaters were essentially done with said movie. Truth be told, movie theaters thrive entirely on the fact that they get movie exclusivity which is how they make their money to begin with because then people are forced to go spend money in theaters. With movie exclusivity, movie theaters are able to open to large crowds that want to go out and see new movies that they can’t go see somewhere else.
Under the new deal made between theaters and the remainder of the industry, studios would be able to release their new films after just seventeen days in the movie theater scene. After the initial 17 days is up, studios are allowed to release their films digitally which is a massive change from how things used to be done. Obviously this is a much shorter period of time than before and would completely change the landscape of the industry as a whole long before anything else would do so. The pandemic most certainly shook some things up, but this was perhaps the biggest change to end up being made by the industry as a whole. With this ability to play their films with much shorter theatrical runs, studios could make the bulk of their theatrical run money and then start banking in on those that have been wanting the film to release before they would watch it.
With the new plans in place, the only thing that theaters and studios had to wait for at that point was an opportunity for theaters to finally reopen to the public. Unfortunately for the movie industry, there wasn’t much that they could do before the time was right as it was entirely up to the government whether theaters would be able to once again resume their business as usual. What this meant was that theaters would have to wait for a little while before they would finally be able to reopen to the public as the general consensus was that theaters were too dangerous for places to reopen too early once again. Movie theaters were given new rules to follow in or to keep people from getting infected or spreading the virus but they were unfortunately backed into a corner. Although they had the same rules in place that every other business had, the layout of the business itself was what made things so difficult in the end.
Movie theaters fundamentally function differently from other forms of business for the most part because they have large groups of people seated in them for hours at a time where people don’t really move at all. This last fact ensures that their germs and the like spread and emanate from them simply as they are sitting in their seats which further emphasizes the danger they put people in by being open. Like other major businesses that have high capacities or similar functions, they were among the last to receive the green light to resume normal operation. They didn’t really get to resume normal operation though because they had all of the new rules that they had to follow in order to properly resume operations. This meant that people had to wear masks whenever they weren’t eating or drinking and the overall number of people that could be there was severely limited as well to prevent people from overcrowding. These new rules made it difficult to continue on regardless, but what happened over the summer made it almost impossible for theaters to continue onward.
Over the summer, namely late July and early August, movie theaters were given the ability to once again open up to the public but things did not go as they anticipated in the slightest. Movie theaters were finally given the opportunity to once again allow customers the opportunity to come in once again to have the movie theater experience they always had before. Unfortunately for movie theaters, this didn’t mean anything to anyone as the vast majority of people did not care about movie theaters opening up once again because they had no new films to show to the public at large. This was not the fault of movie theaters though as studios were pretty much refusing to release any of their films until they knew for a fact that there was a market for them. If movies were given to theaters then theaters would have opened as soon as possible and if theaters opened then studios would have sent their films out to be shown ASAP.
What ended up happening was a dance where nothing ended up being accomplished in the industry because neither side would give first due to the new wave of the virus which was hitting at the time. Therefore, nothing was happening and the delay of both theatrical reopenings and movie releases were happening which caused even more trouble in the long run. Without either side acting first, we were left with nothing happening whatsoever and the movie industry stayed at a standstill until AMC basically said they had enough and decided to open up to the public once again. Around the middle of August, AMC reopened their doors to the public to once again allow movies to start showing to the public to begin the process of hopefully making money once again. Unfortunately, things did not turn out in any way how they originally wanted them to and this drove everyone to doing things no one would have ever imagined for the industry.
First of all, what is it that every single movie theater needs in order to resume functioning and to make money? The very simple answer to this is in the name and that is that they need movies in order to be a movie theater and to get people through their doors to make revenue. Before most theaters reopened, there were some that reopened with the idea to get old movies playing to try and draw people in which was able to generate some kind of revenue from the people that genuinely enjoy the movie-going experience. However, the vast majority of people did not care about this and did not want to take a major risk going out to the movies over something like this in the end. This goes back to the fact that movie theaters need new movies in order to capture the interest of those involved because they only really function based on this fact. The movie-going experience is just an ideal made up by film-makers that think that movie theaters are the only premiere way to watch their movies.
So if movie theaters did not have any new movies, then wouldn’t they immediately start losing revenue as soon as they reopened to the public? The very quick answer to this is yes and they did, in fact, stop getting enough revenue to properly continue business once again because nobody really cared about the movie-going experience as a whole. Instead, people had grown far too accustomed to the fact that they could watch any new movies they wanted from home without the need, or fear, of going out to a theater just to see a new film. This resulted in no one wanting to go out to theaters unless they had an incentive to do so and this is where movie theaters had to race against the clock over the summer to try and get new movies to show to the general public to keep them entertained. Despite a couple of films releasing the moment theaters reopened, none of them were captivating enough to get audiences involved and this is where the movie ‘Tenet‘ came into play at the end of August.
For those who are completely unaware, and most people pretty much are unaware according to the numbers, ‘Tenet’ was the newest blockbuster film from acclaimed director Christopher Nolan. Nolan has become a household name over the years and therefore, any new movie that he comes up with is known for the incredible attention to detail that it usually has within and the fact that it will blow people’s minds in some way, shape or form. Nolan is known for coming up with various plots and visuals which have stimulated peoples’ minds for years and this movie was definitely shaping up to be one that would be in that same vein. The movie was originally meant to premiere back in the middle of July, but delays with theater reopenings and the resurgence of new Covid cases resulted in the movie’s release date being pushed back until further notice. To be honest, it was just pushed back a couple of weeks at a time until such a moment where Warner Bros., the studio responsible for producing the film, would finally release it in theaters. That time would eventually come by the moment the end of August hit and the movie released in the international and domestic markets.
Interestingly enough, ‘Tenet’ was going to release the way that it normally would in the domestic market first and then the international, but the spread of the virus was worse domestically which resulted in the movie being pushed. In response, they decided that regardless of what happened, ‘Tenet’ would hit international markets first and this led to the last Friday in August being the day that the movie hit the international theatrical marketplace. The following Friday, the first one in September, saw the release of the film in the domestic marketplace and regardless of which market it was released on, the movie ended up bringing in a lot of money overall. It was nowhere near what they needed to be able to break even before including marketing costs, but given everything that had happened this year, it was most definitely a start and one that would not be forgotten considering what happened next. While the amount of money being earned dropped a lot the following week internationally, this was to be expected, but no one expected the massive decline in revenue that was seen in the domestic market.
First of all, the international market which continued playing ‘Tenet’ was actually managing to bring some money in because things were going much better in the pandemic for other countries. The domestic market was a far cry from this however because it immediately started tanking and after just a few weeks the amount of revenue being brought in nationwide ended up being just a few million dollars. While this may not sound all that bad in the long run, the truth is that this is pretty bad because this is the amount that was brought in nation wide, not just in one state or one theater. Theaters and studios usually split the profit from ticket sales 50/50 in order to keep things fair and profitable for both institutions, but this time around was different, Warner changed that amount to 60/40 because they were desperate to make as much as they could off the movie, knowing full-well that it wasn’t going to do as well because of the pandemic. They just never would have predicted that things would end up as badly as they did and that they would end up losing so much money in the end because of pure lack of ticket sales.
This failure in cinema showed every other studio that this was not the right time to release their films and as a result, most studios pushed all of their films out of this year’s line-up and into some time next year. Thus, we were left with something that we never would have really imagine before which was that most new movies would be delayed for upwards of a year or maybe even more given the precise studio. Christopher Nolan had a lot to say about this move from studios as he felt that this decision was the wrong way to go about dealing with the situation both ‘Tenet’ release. Nolan felt that studios should instead try to help fix the market in some way instead of simply trying to outlast the pandemic because it might be the only way to keep theaters from going under. Truth be told, many theaters once again closed up shop or they are going to be bankrupt by the end of the year because they have nothing that can help them make back their revenue that has been lost.
If they have no new revenue, then theaters have no true methods of staying open, so Nolan wanted studios to try and find alternatives which could help drive traffic back to theaters to fix the situation rather than trying to wait it out. One issue with theaters reopening with so few blockbusters is the fact that there is no variety and therefore no reason for some people to be incentivized to go out to movie theaters. This isn’t helped along by the fact that studios have all but removed new blockbusters from this year’s line-up and therefore there is nothing to help theaters as this year comes to an end. This is all pretty terrible for theaters in the long run, but this is far from the only thing that is currently harming them as there is even more that could threaten to ruin them as time goes on. Going back a bit though, there are some studios heeding the call who wish to help theaters in some way as long as it is also convenient to them as well.
There are some movies that have since released since ‘Tenet’ came out back in late August and while they may not have really brought any revenue into theaters, they did bring something in. Considering the fact that some kind of revenue is better than none, this is a step in the right direction, but these movies really aren’t enough to draw people in. This is why we have now reached the point where movie theaters are pretty much just desperate at this point and they are all following the same release deal that AMC initially proposed which allows movies to release after just 17 days in theaters. Therefore, it is a win-win for studios because they can make some extra cash from people wanting to see their films in theaters and they don’t have to wait too long afterward to release the films to the public on digital where they are bound to make most of their money. On top of this, studios that do this can get some good faith from theaters because, while they may not be getting their money the way they used to be, theaters are actually getting something rather than nothing.
Not everyone is trying to stay on the same playing field these days however, because as we reach the end of this year, it would appear that some, namely one, studio(s) is trying to cheat the system in some way to make their money. That studio would be Warner Bros. who are now taking the initiative to try and mess with as many people as they possibly can before the year is over it would seem. As mentioned previously, Warner Bros. were the studio responsible for putting out Christopher Nolan’s ‘Tenet’ to theaters and therefore they took the hit for the movie’s theatrical failure. Considering the fact that this hit was one straight to the wallet, they did not take it well and thus we ended up in the situation we are currently in where they are doing something no one would have thought doable before. They are going to go with Universal’s original attack plan for releasing movies both during and after the pandemic.
Basically, this means that they plan on releasing their films on both a digital platform as well as in theaters on the same day for the remainder of this year and for all of next year. Warner themselves have had a pretty rough year this far and they don’t seem like they will be lying down any longer, but the way they are going about it just seems more like scorched earth tactics at this point. Other than the failure of the ‘Tenet’ launch in theaters, they have had a rough year in general because of the launch of their premiere streaming service HBO Max. Unlike everything that came before it, HBO Max is a service which takes pretty much all of Warner’s library and essentially puts it all into one place where people can watch whatever is in the HBO library any time they want. On top of this, they have been boasting that they are adding new movies and shows on a regular basis from all forms of content which is their way of trying to convince people to subscribe to the service as soon as possible. Unfortunately, none of these tactics worked so they went with one that always does, that would be exclusive content.
Streaming services are nothing new nowadays and new ones releasing for big companies is not really all that surprising because it is more of a rebranding tactic these days for companies to do so. This means that it is actually pretty common these days for companies to do this sort of thing because it allows them to keep up with other companies. Other studios need to stream nowadays because it is the only way possible for them to keep up with the current market where being able to release new content and people be able to watch it any time they want is considered the new norm. This is the only way for the market as a whole to keep up anymore because people have grown very much accustomed to being able to watch whatever content they want whenever they want it anymore. Warner Bros. recognized this fact after enough time had passed and they made the decision to consolidate their content across all mediums by putting all of it out on their HBO Max service where people could watch whatever they wanted whenever they wanted it.
Jut because they now had a premiere streaming service though, did not mean that they would have the immediate fan base that they were hoping for and they were left twiddling their thumbs after everything was said and done. They were not able to get a lot of people interested and/or subscribed to their website in the end and thus they immediately ran into trouble which they are still trying to deal with now more than ever. Streaming sites of all kinds usually run into this issue with only one recent example actually working out from the get-go and this was the Disney+ streaming service. The only reason that things ended up working out for this service was because they had a lot of good faith built up in their brand for many years prior to their launch and this helped in launch tremendously. They were actually under the impression that they would not do as well as they did when they first launched Disney+ which just goes to show how volatile that whole market really is right now.
Thus, Warner Bros. just like every other company with a streaming service, is just trying to expand their subscriber base and this is very necessary at the moment because of their overall lack of revenue they suffer from at the moment. It is due to this lack in subscribers that they are now taking measures that other people would now consider ridiculously unfair to the industry as a whole and this is because of their new plans for exclusive content. Streaming services tend to have the hardest time attracting new subs because they need to incentivize people to come to their platform and exclusive content is what allows for that incentivization to happen in the first place. So exclusive content easily becomes the best way for streaming services to draw people in which is what Warner is now hoping for going into next year. They plan on bringing in as many people as they can with their new content even if it means ruining the plans of so many others in the industry.
This wasn’t originally going to be their plan of attack though as they were just going to continue releasing their content as it was available with some unique content being spread in there in some way. One of the biggest releases they have coming up is actually the Zack Snyder Cut for ‘Justice League’ which was an announcement that many fans were waiting a long time for and when news of this broke, people immediately became excited. This, plus the fact that the movie is meant to premiere in four parts exclusively on HBO Max made it an event that people everywhere were going to have to sub for. Unfortunately, the release is in some time early-2021 and people would only really have to sub for about a month or so and then they could stop anytime they wanted which would ruin their plan to try and keep recurring subs on their site. So what could they do to continually keep people subbed to their site all-year round and maybe longer than that?
The apparent answer to that question is to release all of their new films pretty much straight to HBO Max while simultaneously releasing their new content in theaters. This means that they will be splitting their revenue streams over the course of the next year between both release methods in a bid to more so drive people to their streaming service instead of the theaters. Of course, there are many people and institutions out there that are not taking too kindly to all of this though and want Warner to back down and change their minds about everything that they plan on doing over the following year. Of course, they don’t actually plan on doing this and it is now leading to a point of no return where people are just straight up deciding not to be involved with Warner anymore. This is all dangerous to the industry as a whole and it can easily result in everything going downhill from this point forward even as things seem to be coming to a close.
What is happening with the pandemic right now is that their is a vaccine which apparently has a very real shot of working on the vast majority of the public that can stop this pandemic in its tracks. This is not a guarantee in the slightest though because they have to see what side effects are as well as whether the vaccine will actually end up working once people have actually been injected with it. So then, how will things be handled once the pandemic reaches its end? Well, we can pretty much expect most everything to start going back to how it was before the pandemic began in March and even if the pandemic doesn’t end in the next couple of months, it is likely to end within the year to some degree. So if this is the case and it is now knowledge to just about everyone, then why is Warner still going along with their new release plan. To quote a very greedy crab, “Money.”
I’m not trying to say that it is wrong for a company to try and make money, but the way they are currently going about it may not be viewed as the best way possible given how it affects their own paid actors, directors, and production crews. More specific to the actors and directors is the fact that they mainly make their money based upon how much money gets brought in by the box office. When a movie is released, we have already discussed that studios get a portion of the money from tickets sales which is how their deals with theaters work to begin with. Beyond that deal is the one that studios have with their directors and actors as well, where they make a percentage on every single ticket that gets sold as well. Even now, those types of deals are in place, even if theaters wouldn’t bring in as much as they would have pre-pandemic which is something no one is really all that surprised about.
Warner Bros. new plan would take money immediately away from directors and actors who would otherwise make most of their money from the contracts where they have to get paid based on percentage of ticket sales. In response, they immediately started complaining to the studio that they should be compensated for the sudden change in release structure, which is further cemented by the fact that the studio already made the decision to do this with their upcoming ‘Wonder-Woman 1984.’ They made a new contract deal with Gal Gadot and director Patty Jenkins that said that they would receive $10 million each in compensation for the move to HBO Max. It turns out that no one else from the 17 other releases Warner has coming out next year have been given a similar type of compensation thus far and this is leading to some major future changes for the studio. It turns out that chief among those new changes for the studio is the fact that many directors are discussing boycotting Warner for any future films.
Not only does Warner have this on their hands, but if they go through with this for every film in the upcoming year, then they are going to have a very hard time if the pandemic ends. Movies release in theaters before they release digitally primarily because it means that they will end up making more money in the end off of the movie. If they release movies at the same time when things go back to normal, then people will have no reason to go out to theaters which will result in a huge loss in overall revenue at the box office. It has already been projected that the total loss in funds at the box office with this move could be somewhere around $1.2 billion because Warner mainly only puts out blockbuster films. It remains to be seen how much of that can be compensated though with many people then subscribing to HBO Max to watch new films.
Beyond this though is another issue which prevented Universal from trying something similar to this earlier in the year and that is the hatred from theaters. Movie theaters rely very heavily upon the exclusivity period granted by studios for them to have movies granted to them before their official releases on digital or other formats. If movies are immediately given releases that take away from their releases on other formats then they will end up losing money for someone along the line and maybe everyone for that matter that is involved. This is the current state of the film industry at the moment and things don’t seem to be getting better any time soon, though there are some things that can take our attention away from the incredible crapshoot that is movie releases right now and that is new movies that are coming out even as we speak about everything else. While many movies had their release dates pushed back some time into next year, some of them have release dates set for this year.
Among the movies to release this year is yet another video game based movie ‘Monster Hunter‘ which was directed by Paul W.S. Anderson and stars Milla Jovavich. Of all of the games for there to now exist a movie for, we have a movie based upon a complicated monster hunting video game from a director who is widely considered the worst at adapting video game movies. To be at least somewhat fair to the man, video game movies are notorious pieces of media because it is extremely difficult to encapsulate what makes a video game into a movie version of said game. Video games as a medium should remain relatively separate from the movie making sphere of influence unless people know they can make it right. There are very few video game movies which could be considered good by any stretch of the imagination with only one so far managing to beat out pretty much most other films in a given year, though this was a year where we had a pandemic.
Video games as a medium are different from most other forms of entertainment and maintain a special stance in the digital entertainment medium as a whole. No one within the digital entertainment spectrum can ever say that a video game movie could possibly beat out the game that it is emulated off of, just like there are very few cases where a movie is better than its book counterpart. The level of interactivity seen with movies is vastly different from the level of interactivity from video games because we as the players influence parts of the game itself. A movie is something which is completely on the rails for the entirety of its run time and no matter how we look at it, the way it plays out is the same every time. They have tried to combine the two mediums with choose your own adventure movies, but the results are still the same with every character essentially having the same actions and dialog no matter what happens.
In a video game, things are entirely different almost every single time because the player has control directly over the characters which allows them to play however they want. Even if it is a game where every piece of story and dialog is the same for every person, the gameplay itself where players control the characters can vary wildly in some cases. To be fair to some movies and video games, there are some things that can actually translate to the big screen, especially when you have a strong story-based game where most everything is laid out for you in the end. It is fair to say that those types of games are definitely allowed to be turned into films because they are the best designed for that sort of thing, but they need to be done well in the end otherwise it is pointless to work on them at all. When you take another game that is a lot less linear and turn that into a movie, then you have a very long and winding road ahead of you to get it to work out properly.
A series among the video game movie populace which has become known for being notorious in its own right for both following, yet ignoring the story of the original games is the Resident Evil series of games/movies. Directed by Paul W.S. Anderson, those movies were loosely based upon the video games of the same name, but he created entirely new characters to fit his new narrative and as a result, it did not pay off. While those movies may have been huge cash cows, they were widely regarded as horrible adaptations of the Resident Evil franchise of games. This is something that appears to be continuing even to this day as Paul W.S. Anderson has apparently made yet another big budget video game movie which has bad reviews. While it may certainly be hard to make a proper video game movie, he doesn’t even seem like he tries to do it well because the reviews for the new ‘Monster Hunter’ film.
The ‘Monster Hunter’ movie is one that is apparently filled to the brim with the action one would expect from a movie about fighting giant monsters on another world. However, it would appear that this cannot really make up for the fact that the movie lacks any kind of apparent character development which is about what most people expected at this point. We didn’t really expect all that much from this movie given the director and the source content that this movie was adapted from, but we were hopeful that we would get at least a decent video game movie adaptation. Unfortunately, the source content is just too weird to riff off of so it felt like it was set up to fail from the moment it was announced. Hopefully, whatever other movies are set for release are not going to be disappointments because at this point we really need something to distract us all from the frailty of the industry at the moment.
By George Robbins
Soon, we may just end up having the opportunity to see the pandemic end and things can begin sliding back into normality in some way, shape, or form. There is almost no guarantee that this will end up being the case though as the world is pretty much reeling at the fact that things are still ongoing right now, though nothing can be done about this. Many people just want this pandemic to be over, but there is no way of just making a pandemic end all of a sudden. If this were a pandemic in the past, it would be on-going for countless years, but we are now in a an age in the world where scientists can work day-in and day-out for a “cure” to a brand new (novel) virus. This means that the way that this pandemic situation can be handled is completely different from how it would be years ago and this is something that can overall be appreciated by the general public.
Unfortunately, the general public does not care about the fact that an almost magical improvement in the medical field has been seen within recent history and they just want things back the way they were. They want this so much in fact, that they are willing to completely disregard health and safety rules so that they can try and live they way they always have been. In the meantime, scientists have actually been fighting the ever-present clock to produce the miraculous vaccine that will allow people to go back to their lives the way they were living them before the pandemic began. They are already trying to do that anyway, but with a vaccine out there, the risks are much more likely to decrease over time and things can go back to how they were without any added tension or fears arising.
The unfortunate fact remains that there is just no idea of knowing how things will turn out until enough time has passed to allow us the opportunity to see a change in the vast world as a whole. On top of the issue with the pandemic, or rather adding to the whole pandemic issue, are the usual world and economic politics that must be dealt with going into the next year. Getting into world politics is pretty much pointless because things have not really changed all that much in that regard and the pandemic really had no affect on the world politics level, at least not to the same degree as everything else that happens on that level. What really ended up being affected by the whole pandemic was the world economy and more specifically, the individual economies of each worldwide country. Nothing can really be done to help these economies, at least on an individual person level, except to contribute in some way but this is obviously an issue as well.
In the end, a vast majority of businesses were forced to shut down for the following months until new safety rules and regulations were put in place which would keep people safe while they were out. Therefore, only businesses that provided things like food, toiletries, everyday household objects, and other maintenance items to keep homes and vehicles from falling to pieces were able to remain open. This ended up being a surprising number of businesses in the end and it would only really be things like restaurant, malls, theaters, etc. that would remain shut down for the following months. To no one’s real surprise, those businesses started losing a lot of money because they still had to try and maintain some semblance of actually existing in the world therefore they had to put themselves out there with building maintenance or advertising.
Further unsurprising, those non-essential businesses which were forced to stay closed soon started complaining when they could not open to the public. Therefore, some places started allowing them to reopen to the public in waves based upon what their overall danger to society would be if they opened up again. This basically meant how dangerous it would be to the public at large if they allowed people to go back to those businesses and how likely people were to spread the virus in that environment. In the end, places that were overall less populated could reopen first and those that could house larger populations were allowed to reopen later. Among those that had to wait to reopen until a much later date were places like theaters which are enclosed spaces that sit a lot of people for hours on end. This ended up angering theater owners because they felt like they were not being given a fair chance in the economy.
What would then follow the reopening of theaters was a series of events that no one should ever really forget because it proved that there was really no point to reopening them at all. Most theaters opened, not just nationwide, but worldwide some time in August earlier this year and they were having a difficult time before they even got into full swing. This had to do with the fact that they had no new content to show off to anyone when they first reopened their doors to the public at large and therefore they had no way of drawing in customers. Without any real way of drawing in customers, they were pretty much doomed from the start, but they persisted and that is all that really matters. They stayed open and this gave them an opportunity that they had not seen in months which eventually allowed on studio in particular, Warner Bros., to release a new Christopher Nolan blockbuster which would reshape the way the theater industry would work from that moment on.
The movie pretty much ended up failing in theaters and the studio pretty much took a huge hit in the end because they lost a lot of money that they are still trying to get back in some way. When they released the new movie, things started off strong for both Warner and theaters in general, until things immediately started going downhill and we saw a very quick decline in attendance to movie theaters. In truth, the unthinkable, happened; though it was actually very thinkable because of the way a pandemic works, people were afraid to go out to the movies. They took a shot in the dark by releasing their film in both the domestic and international markets, and it failed in the domestic where most of the money is usually made anyway. When you have a blockbuster where you need to bring in $500 million before marketing costs to break even and you don’t touch that mark in a theatrical run, things usually don’t look so hot moving forward.
Following that failure at the box office, another issue became apparent and that was that this was probably going to be the case with any movies that tried releasing from that point onward. It was at that moment that pretty much every production studio turned around and said that they were going to try and outlast the pandemic by pushing back all of their upcoming release dates for films. This was an action which would pretty much end up clearing out the entire calendar year of any new blockbusters that people were looking forward to. What would follow would essentially be news that some theaters were going to once again shut down until such time where they had a reason to reopen, such as actually having new films to show that people want to want i.e. blockbusters. Without these blockbuster releases, movie theaters which actually decided to remain open would begin losing money hand-over-fist until they inevitably reach the point where bankruptcy is the best option available to them.
Unfortunately for movie theaters, things appear to only really be getting worse for them as time goes on because it seems that studios are really just intent on messing with them at this point. Not that it is necessarily the studios’ fault at this point since it is their job to make money on new movie releases, but they are mostly reneging on their prior deals with movie theaters which is gutting theaters. Movie theaters rely heavily on having new movies to show to the public, but this is sort of an issue when those studios are holding out for people to feel comfortable to return to theaters. Theaters are just desperate for revenue at this point and this is none more apparent than when they actually agreed to a n unheard of plan to allow movies to release digitally after just 17 days in theaters because they are pretty much in a situation where they no longer have any say. Though it now seems that one studio is going that extra step forward to mess with theaters and that studio is Warner Bros. who, as previously mentioned, have already incurred huge losses this year.
Warner’s plan is to release every single one of their films for the next year in theaters and on their HBO Max streaming service simultaneously rather than an exclusivity period with just theaters then a digital release. This is something that has driven a huge rift in-between the movie-making community at the moment because of the implications this has had on it. It is actually so bad at this point, that directors working under Warner are threatening to boycott the studio, though this is only because their money is being tampered with. Directors and actors working with the studio on their upcoming films were not informed of this release plans ahead of time and therefore were not able to negotiate for compensation for the move ahead of time which resulted in a lot of annoyed actors and directors. On top of this, it would now appear that movie theaters aren’t just going to take this lying down either.
Movie theaters are desperate to try and get as much business as possible and new movie releases are the only thing they are hopeful for, but they hate being messed with even more. Movie theaters rely on getting an even split on the movie tickets they sell to patrons where they will then give the rest to the studio, but with Warner’s plan, they would be taking customers directly away from theaters which would only further ruin their attempts at getting back on their feet. Because of Warner Brothers’ plan to release all 2021 films on HBO Max the same day as their theatrical premieres, theaters may cut ticket prices to get back at them. Of course this will really end up hurting theaters in the end as well, this is about sending a message at this point and they are going into bankruptcy anyway at this point, so why would they care how much they are losing. It is certainly going to be an interesting year ahead of us and definitely an interesting one for Warner since it was already predicted that they could end up losing over $1.2 billion next year even without the new retaliation plan from theaters.
By George Robbins
While most businesses this past year have been negatively affected in some way by this pandemic, but not every business out there has been dealing with the same issue. Some companies are better off now than they were at the start of the year and this is something that sets them apart from other companies which have been forced to deal with this year as a whole. Not every opportunity that is available is one that can be obtained by just any company, but it can be obtained by companies which have put in that little bit of extra effort which allows them to go through with these deals. Many businesses this past year have dealt with the pandemic in varying ways which would allow them to continue thriving, or at the very least surviving, going into the next year. We will be seeing those businesses and their plans going forward becoming a bigger forefront as time goes on in the next few months and the businesses which survived will really be showing off what they’ve done.
When this year began, no one was aware of just what would really end up happening just a few months into the start of the year and this resulted in a lot of unprepared folks after the pandemic began. This, in the end, resulted in a nosedive in the economy which would end up driving a lot of businesses to try and fix the broken system that was immediately put into place. The new economy created by the pandemic caused countless businesses in all aspects of the economy to have to find a way to keep themselves alive moving forward. Just because the pandemic was a catalyst for a lot of what was happening in the economy does not mean that there was not some kind of effort being put in by the various business owners over the months. This is why we will be seeing companies, small and large, continue to actually thrive going into the new year based upon how they handled the situation.
Among the companies to come out on top over this past year is one Invincible Entertainment Partners, an independent production and distribution company. What they have managed to succeed with this past year is the expansion of various types of content and the merging/acquisition of one Business Rockstars, a producer of video programming featuring CEOs and entrepreneurs. The acquisition was one that saw Invincible acquiring the company for $20 million in stock which was achieved after Thom Beers and Steve Lehman, both longtime media executives and principal partners of Business Rockstars, sold the company to Invincible. With the acquisition in place, they not only sold the company to Invincible, but will also join the company as part of Invincible’s board in an effort to expand on the groundwork already put in place.
Beers is an Emmy-winning producer who was formerly Chairman/CEO for FremantleMedia North America and was founder/CEO of Original Productions which is known for the production of shows like ‘Deadliest Catch,’ ‘Ice Road Truckers,’ and ‘Storage Wars.’ Lehman was the founder/CEO of Premiere Networks which is now owned by iHeartMedia and was, on top of this, a first-round investor in the Mark Cuban-led Broadcast.com. Both men are known for their work in entertainment media and it is only going to further work out for the overall transaction that the two men are still major parts of the company moving forward. Invincible Entertainment founder and CEO Tom Ashley said he wants to grow Business Rockstars’ audience and turn it into a “better entrepreneurial Cheddar.” This move is set to certainly set up both companies, now under one flag, for a better future overall as they will be able to better hold one another up moving forward.
Ashley has said that the content produced by Business Rockstars is not just any kind of business content and it is more like “an entrepreneurial masterclass.” Instead of what people would normally expect from the business and financial news one may see on everyday cable television, Business Rockstars produces content geared more towards giving entrepreneurs ideas as to how they could enter an industry and how to possibly get ahead in that industry. More than just giving people advice about an industry, it gives tips and tricks for all types of entrepreneurs that may want to better themselves or maybe just want to improve themselves in the work they are already doing. It is a type of programming that many people could actually use in their everyday lives especially with the way the economy is now going into this new year. People could most certainly use the tips and tricks given to them within Business Rockstars’ content to help them get ahead now that everything is beginning to go downhill for businesses everywhere.
Whether it be to help businesses along which are now struggling or to help entrepreneurs who want to get their start going into a year where businesses are going to be needed more than ever, Business Rockstars has content to help. Ashley has said that the next goal in mind after the acquisition is to work on the expansion of distribution which would allow more of BR’s content to reach out to further extended communities which may need the content. This is the current plan of action, whereas the next phase of the plan is to “create more original programming to expand on what we already have” which would help keep everything up to date for the most modern form of entrepreneur. Rockstars currently produces 12 shows and its programming airs in 43 million TV households and it has managed to produce interviews with more than 3,000 CEOs, entrepreneurs and other business leaders according to Mr. Lehman. Since its inception in 2012, this is just some of what Rockstars has managed to achieve and this seems to just be the start of things.
When it really first began, Business Rockstars was just a two-hour long radio show where Beers and Lehman would usually use the time to try and find interesting new businesses to invest in. When it comes to the acquisition by Invincible, Lehman has said, “We thought this would be a great strategic alignment for Business Rockstars. I’ve come to have a lot of respect for Invincible. Tom is on the forefront of the change we’ve all been seeing.” Beers further added to this by stating, “I’m really looking forward to working with the Invincible team. They are incredibly well versed in OTT and alternative distribution platforms, and well-positioned to succeed in this new media world.” The Philadelphia-based Invincible Entertainment manages approximately 5000 assets which is makes available through various online avenues like its free, ad-supported streaming TV networks including Galxy TV, FrightFlix, Watch It Kid, Watch It Scream, Cinepride, Dungeon TV, Ski TV, Screen Dreams and El Conflicto.
This is surely a huge change for these two companies, but it is sure to produce huge results especially since the two companies are still maintaining their employees. With the work of all parties involved, this upcoming year is poised to be a transformative year the likes of which could help define how the company turns out over the coming years. Without a doubt in anyone’s minds there is a lot of work to be done in order to make sure that there is more of a presence from this company in the coming year, but it is definitely bound to be interesting. They are just one of the many companies taking a previously terrible year for the world and the economy and turning what comes next into a magnificent chance of a future. They, like every other company out there, is doing what they can to not only survive, but also thrive in a world where much of what is happening is actually harming many businesses out there. This is something that many other companies should take notice of to see if they can’t also find a way to expand and move forward.
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